Work in progress

Vespucci Adventures—putting user experience first

 

Work in progress

Vespucci Adventures—putting user experience first

 

Work in progress

Vespucci Adventures—putting user experience first

 

Work in progress

Vespucci Adventures—putting user experience first

 

What are we working on at the moment with Vespucci

What are we working on at the moment with Vespucci

Vespucci Adventures is on a mission to introduce more people to the magic of the great outdoors. Focusing on London-based millennials and backed by the iconic brand Fjällräven, the team curates and plans self-guided mini-expeditions. Crafted by local experts the outings spare you the painful research and make leaving the city—if only for a few hours after work—breezy and joyful.

Vespucci's products are truly fantastic (we're full converts here after trying them out), but the website doesn't do them justice: it is confusing, cumbersome and far behind the quality of the adventures; it does not convert as it should.

Starting with an in-depth UX audit, we found the user journey was complicated and unclear, users did not understand the offering and adventurers-to-be weren't driven to purchase. We identified the main pain points and are currently in the process of optimizing the customer experience and re-working the products categories to introduce clarity and joyful simplicity: launching Vespucci 2.0 later this year.

Client

Vespucci Adventures Ltd

Our role

Website UX audit • Consultancy • User experience (UX), User interface (UI) • Strategy

Website UX audit + Consultancy / User experience (UX), User interface (UI), Strategy

Website UX audit + Consultancy / User experience (UX), User interface (UI), Strategy

Website UX audit + Consultancy / User experience (UX), User interface (UI), Strategy

Year

2019

Agency

‘...I just look through the designs and can't stop smiling! The shop looks awesome...’

Alex Middleton-Vespucci Adventures

Alex Middleton

CEO and Founder at Vespucci Adventures| United Kingdom

CEO and Founder at Vespucci Adventures| United Kingdom

CEO and Founder at Vespucci Adventures| United Kingdom

CEO and Founder at Vespucci Adventures| United Kingdom

This is a project in progress ⚡

More on the Binit story is coming soon ⚡ Thank you for reading this far!

There is going to be more to the Vespucci story after the launch. Make sure you check back later.

There is going to be more to the Vespucci story after the launch. Make sure you check back later.

Contemplating making a change?

Let’s discuss how we can help to make it a successful one

Say hello.

Say hello.

Say hello.

Say hello.

Say hello.

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Made with love by Way hay. Maintained from England, the Czech Republic and Newfoundland — available worldwide.

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