Case study

ECHOES—growing up (DIY to top of the game)

Case study

ECHOES—growing up (DIY to top of the game)

Case study

ECHOES—growing up (DIY to top of the game)

Case study

ECHOES—growing up (DIY to top of the game)

Long story short

ECHOES are experts in geolocative storytelling and audio augmented reality. Their platform offers powerful creative tools for anybody interested in GPS-triggered sound experiences: a mobile app for creating, organizing and publishing content and an online app for discovering existing pieces. As products of a values-driven business passionate about promoting creativity their apps are free to use, free of advertising and there are no sneaky data sales either.

Initially hired for a website redesign, our work together became a long-term partnership: over time, we have been working with the ECHOES team on strategic planning and vision, incrementally refining the brand and products, systematically advocating for and nurturing a user-centric culture & healthy internal UX and design practices.

We were responsible for the core mobile app ECHOES Explorer redesign (in progress – iterative updates based on user insights), initiating and executing key improvements in UX and UI across the web and mobile platform as well as taking the design lead on a variety of custom-built geolocative apps for a range of clients worldwide.

We have done a variety of customer workshops, UX audits and white-label and bespoke app designs for projects working with interactive geolocated sound experiences. Including pieces like:
• ‘The Royal Parks: Music for trees’ mobile app — London, UK
• ‘Sansâga’ mobile app — Bornholm, Denmark
• ‘Wade in the water’ mobile app — Charleston, USA

At the moment ECHOES are testing the binaural sound and 3D audio so there is a lot more to be explored in the AR interface playground in the immediate future!

Highlights

In the first 18 months we achieved:
◦ 50% increase in revenue
◦ 140% increase in sign-ups
◦ 68% more tours published

Client

Echoes.xyz Ltd

Our role

Strategy • Customer experience • UX/UI • Product design • Brand management

Year

2017 ⟶

‘Working with Magdalena has been enlightening for us at Echoes.

Her exceptional design skills have turned our website into a clear and impressive message to all our users and clients that we’re open for business. She had a clear understanding of our brand and ethos from the outset and was able to deliver an incredible quality design under time pressure.

We’ve already booked her to work with us again!’

★★★★★