Project

altcoin—nurturing purpose-led business cultures

Project

altcoin—nurturing purpose-led business cultures

Project

altcoin—nurturing purpose-led business cultures

Project

altcoin—nurturing purpose-led business cultures

Project

altcoin—nurturing purpose-led business cultures

Long story short

Lond story short

Altcoin (now MyResonance) is a London-based tech for good startup working on sparking behavioural change. It is helping organisations with meaningful, employee-led social & environmental impact, creating a system of targeted micro-donations.

When the Altcoin team approached us, they were validating their proposition, talking with future customers, partners and value-aligned investors. The venture needed a starter pack of a functional, efficient visual identity + simple website that would allow them to succinctly and convincingly present their plan and rally people behind the idea.

Altcoin (now MyResonance) is a London-based tech for good startup working on sparking behavioural change. It is helping organisations with meaningful, employee-led social & environmental impact, creating a system of targeted micro-donations.

When the Altcoin team approached us, they were validating their proposition, talking with future customers, partners and value-aligned investors. The venture needed a starter pack of a functional, efficient visual identity + simple website that would allow them to succinctly and convincingly present their plan and rally people behind the idea.

Altcoin (now MyResonance) is a London-based tech for good startup working on sparking behavioural change. It is helping organisations with meaningful, employee-led social & environmental impact, creating a system of targeted micro-donations.

When the Altcoin team approached us, they were validating their proposition, talking with future customers, partners and value-aligned investors. The venture needed a starter pack of a functional, efficient visual identity + simple website that would allow them to succinctly and convincingly present their plan and rally people behind the idea.

The result

With no resources available for deeper research and strategic brand definition we worked in a sprint, equipping Altcoin with a simple yet meaningful logotype, visual system and clear, convincing website to power through the first growth stages and investor's talks. We were beyond excited to follow the successful investor's negotiations and see Altcoin taking off on its mission!

Client

MyResonance

Our role

Tech startup preliminary design starter pack • Visual style • Simple one-page website

Year

2017

→ Read more about MyResonance (former Altcoin) at the Atlas of the Future and Medium

→ Visit altcoin (now MyResonance) website

→ Read more about MyResonance (former Altcoin) at the Atlas of the Future and Medium
→ Visit altcoin (now MyResonance) website

→ Read more about MyResonance (former Altcoin) at the Atlas of the Future and Medium

→ Visit altcoin (now MyResonance) website

Altcoin-Sustainable-development-goals-UN-visual-style.

01—Finding feet

Grounded in purpose

There are daunting challenges facing the world today. The pressure is mounting from customers, employees and shareholders for business to demonstrate meaningful change. Altcoin helps organisations to define and benchmark the type of social and environmental impact they want to make that makes real business sense. They engage employees and drive measurable impact and business value.

Centred around companies very own Cultural Currency Altcoin encourages happier, healthier and more productive employees that love their workplace. The currency is earned for actions aligned with wider goals: cycling to work, choosing sustainable food for the next business party, volunteering in the community,... you get the idea.

The currency is then turned into a donation to a cause working towards achieving the Sustainable Development Goals as outlined by the United Nations. Altcoin measures the impact of every action and donation, circling the data back to the givers – giving organisations and all their people the confidence that they’re driving real impact and business value. No greenwashing here.

mark development and use variations

02—Strategy and minimal visual style creation

Owning the UNSDG design system while keeping a distinct personality

The Sustainable Development Goals are UNs blueprint to achieve a better and more sustainable future. They address the global challenges we face, including those related to poverty, inequality, climate change, environmental degradation, peace and justice. There are 17 Goals that are all interconnected, and in order to leave no one behind, it is important that we achieve them all by 2030.

Altcoin causes are directly linked to the goals and that had to be reflected in the visual style. We needed to find just the sweet spot between making the connection clear and adhering to the rules of use for non-UN entities and creating a friendly, distinctive and recognizable visual system.

Altcoin visual style guidelines

UN Sustainable Development Goals: categories list with their prescribed colours

03—Web

The startup workhorse: one-page website for the idea-validating stage

We designed and built a succinct easy-to-maintain and adapt website that worked as a point of referrence for the growing community of Altcoin fans and interested investors.