velb’ concrete

Creative direction, Interior design

Velb’ is a family-owned manufacturer of sophisticated, fibreglass enforced concrete offering a range of own products (velb’tiling and velb’system). The company also works in close cooperation with architects, designers and high-end manufacturers, creating bespoke solutions. At Velb’ concrete becomes a refined, soulful material hand-crafted with care and precision. Details are a source of pride when it comes to execution – every recipe, colour and process are meticulously perfected to reflect the old-school devotion to the material and craftsmanship.

I have partnered with Velb for long-term cooperation. My role is to provide consulting on creative matters and ensure any outcomes (be it digital or print; social media content, new product ranges or physical presentation of products and the company) coherently communicate the values and aesthetics to customers, partners and prospective new clients.

Product design: Sergej Kuckir (velb’ system + velb’ tiling)
Photography: Tomas Lumpe
Visual identity: Sudetype

Velb designblok