I’ve Got Your Back | Rebecca Cunningham

Visual identity, print design

Challenge

Rebecca is a Holistic Massage Therapist and Pilates Instructor working in collaboration with the Wellbeing Centre at the University of Exeter. Her sessions tailored to meet individual requirements provide mental relaxation and target body areas prone to stress and strain.

Rebecca needed a coherent visual identity which would unite both massage and pilates services under one distinguishable brand. Also, due to the frequency and variety of classes and therapies, posters with editable fields were necessary to allow for the flexibility Rebecca was looking for.

Solution

I prepared basic brand guidelines and an easy to maintain visual style based on a new logo. These will be applied through all the channels Rebecca uses to communicate with her customers – posters, leaflets, social media, a new website, t-shirts, etc, ensuring that she is always easy to recognize.

• Logotype by Paula Kaminska

t-shirt tag

Visual identity manual: A4 brochure